Platform’s headline sponsorship, creator-centric technology, and deepened UK investment recognized at London ceremony
LONDON (U.K.) — 27 June 2025 — CAM4, a global live-streaming platform for adult creators, proudly announces it has been crowned “Cam Site of the Year” for the second consecutive year at the SNAP Awards 2025. The gala, hosted on 19 June at The Steelyard in London, gathered leading figures from across the adult-entertainment landscape to celebrate excellence in creativity, technology, and community impact.
“This award isn’t just about CAM4 as a company — it’s about the people behind every broadcast,” saidMark Hassell, UK Regional Manager at CAM4. “Our community shows up, supports one another, and creates a space that’s truly unique. This win belongs to all of them.”
Spotlighting Industry Talent
As a headline sponsor, CAM4 underscored its commitment to elevating creators by supporting three marquee categories:
- Female Content Creator of 2025 – Mamaplugs
- Female Performer of 2025 – Yasmina Khan
- Webcam Performer/Broadcaster of 2025 – Rosie Valentine
“Championing performer success is core to our mission,” Hassell added. “We congratulate each winner and nominee for raising the bar on creativity and authenticity.”
Strengthening the UK Creator Ecosystem
Over the past two years CAM4 has doubled its UK footprint—expanding local support teams, rolling out region-specific marketing, and tailoring product updates to the needs of UK broadcasters. The result: a larger, more engaged audience and greater earning potential for performers.
Tech That Powers Creative Freedom
Behind every stream is tech built to elevate creators. From our new Activity Feed to seamless mobile streaming, we’re constantly optimizing the platform to deliver more control, smarter earning tools, and deeper fan engagement.
We’re not just adding features — we’re unlocking freedom for creators to thrive on their own terms.
Looking Ahead
Building on its back-to-back SNAP victories, CAM4 plans to:
- Broaden its European presence with localized initiatives
- Introduce advanced revenue and discovery tools for broadcasters
- Host a series of community events to deepen creator-viewer connections
“Winning for the second year is a milestone, not a finish line,” Hassell concluded. “We’re committed to pushing boundaries—technologically and culturally—to keep our CAMmunity thriving.”
About CAM4
Founded in 2007, CAM4 is a leading live-streaming platform that empowers adult content creators with innovative monetization tools, robust support, and a vibrant global audience. The company champions inclusivity, performer autonomy, and technological excellence, serving millions of users across many countries.
Media Contact
Mark Hassell, UK Regional Manager
📧 mark@cam4.com
Mark Hassell
Regional Manager UK
Mobile: +44 (0) 7901 683 145
