LONDON — A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.
As XBIZ reported on Wednesday, Aylo — which owns various adult properties including Pornhub, YouPorn and Redtube — has already announced plans to introduce age assurance methods that satisfy the new rules.
According to Ofcom, other services now committed to regulatory compliance include BoyfriendTV, Cam4, FrolicMe, inxxx, Jerkmate, LiveHDCams, MyDirtyHobby, Streamate, Stripchat and Tube8.
“The services named today have indicated that they plan to deploy a type of age assurance solution which Ofcom said could be capable of being highly effective in our guidance,” the Ofcom statement reads. “The way in which these solutions are implemented in practice will be the ultimate test of whether it is compliant with the OSA.”
Issuance of guidelines and enforcement actions under the OSA have been slowly ramping up since the law took effect in 2023. Ofcom released its age assurance guidelines in January and has performed various forms of outreach to make information available to adult sites and platforms.
Meanwhile, the agency has already begun pursuing investigations of sites not in compliance with age assurance requirements.
