BIELEFELD, Germany — German wellness group and Satisfyer parent company EIS has acquired Willie.nl and Willie.be.
“With this step, EIS becomes the number one online destination for sexual wellness in both the Netherlands and Belgium,” said a rep. “Sales have increased more than twelvefold, and that’s before launching any dedicated marketing campaigns. Willie.nl and Willie.be had been relaunched on EIS’ next-generation, AI-driven commerce engine. Simultaneously, all inventory was integrated into EIS’ fully automated logistics hub — enabling next-day delivery across the Benelux. The transition was completed in under eight weeks, marking the fastest market entry in the history of the sexual wellness industry.”
EIS CEO Sven Pelka enthused about the acquisition.
“We are incredibly proud to welcome Willie.nl and Willie.be to the EIS Group,” he said. “This acquisition allows us to bring even greater value, quality, and joy to consumers across the region — faster and better than ever before.”
For more information, visit EIS.
